Skip to content
Woman with thick, shiny black hair looking forward whilst standing amongst trees.


We love those days when our straight hair actually stays where we want it to – whoopee!

Our tips for straight hair

  • 1

    Frizz? That’s nothing!

    Hydrated hair does away with frizz.

  • 2

    Full wash

    Straight hair needs conditioner too, okay?

  • 3

    Be Gentle When Drying

    For perfect straightness, don't rub your hair with a towel.

It’s easy to have smoother straightness

The Perfectly Straight collection was developed for for you