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Woman with thick, shiny black hair looking forward whilst standing amongst trees.

Straightening

We love those days when our straight hair actually stays where we want it to – whoopee!

Our tips for straight hair

  • 1


    Frizz? That’s nothing!

    Hydrated hair does away with frizz.

  • 2

    Full wash


    Straight hair needs conditioner too, okay?

  • 3

    Be Gentle When Drying

    For perfect straightness, don't rub your hair with a towel.


It’s easy to have smoother straightness


The Perfectly Straight collection was developed for for you