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Good News: We're
PETA certified!

WE HAVE GREAT NEWS! WE ARE APPROVED BY PETA!!

We are excited to announce that Sunsilk is now certified by PETA (People for the Ethical Treatment of Animals)! Yes, you heard it right, we do not test on animals anywhere in the world!

PETA , the world's largest animal rights organization with more than 6.5 million members and supporters, is dedicated to the protection of animals. You must have heard of. What they do is really impressive, isn't it? Animal cruelty affects countless animals and people, global companies and lawmakers around the world. PETA's mission is to put an end to animal cruelty and thus to eradicate animal abuse altogether.

So we couldn't be more proud to be on PETA's Bunny Free Beauty List, which confirms that Sunsilk products are not tested on animals anywhere in the world.

SO WHAT EXACTLY DOES IT MEAN TO BE APPROVED BY PETA?

 

At Sunsilk, we comply with PETA's stringent criteria on a global scale and make sure that our ingredients, formulations or products are never tested on animals anywhere in the world. In addition, our parent company, Unilever, invites you to join the Call for a Worldwide Ban on Animal Testing of Cosmetic Products, which is intended to be implemented by 2023. It works with regulators, NGOs and our suppliers, and strives to increase and accelerate the use of non-animal-based production methods, which it has developed and used for forty years. Unilever is also AFSA , run by Humane Society International, which has produced pioneering forensic reforms to prevent key players in the cosmetics and beauty market from practicing animal testing.an active member of the union. Simply put, all this great work means Unilever has been recognized by PETA as 'one of only five companies working on legal change'. Very cool!

PETA approved logo
PETA approved logo

WHY IS IT SO IMPORTANT NOT TO TEST ON ANIMALS?

Just like you, we are constantly looking for new opportunities and ways to support each other, our planet and all living things on it. And we want that to have a lasting impact – we want to do it not just to make ourselves feel good, but to make others feel good too. That's why we made sure that everyone can use our products with peace of mind knowing that Sunsilk is approved by PETA and is not tested on animals anywhere in the world. So trust us when we say we are committed to doing our part! We are doing this together for a more exciting and positive future. Because we believe that when we are open to the possibilities in life, the best version of ourselves will emerge and shine.

We've got so much more to come!

We know that we need to adopt a more sustainable understanding of beauty for our planet and the ecosystems we share this planet with.

We already offer most of our product packaging in recyclable packaging. We are planning to launch all of our products on the shelves in 100% recyclable packaging by 2025. We are also committed to doing more! We look forward to sharing the steps we have taken with you. Stay tuned for our new news!

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